The week of Thursday, March 20, 2008
Today’s lesson in public policy: be careful what you suggest — someone might actually be listening.
Just a year ago this column urged governments to raise cash by selling naming rights and sponsorships on anything they could think of. Take a lesson from Chicago, we suggested, which was seeking bids to rebrand the Chicago Skyway Toll Bridge. If companies would pay to name a toll road, we wrote, government here could sell off just about anything.
Well listen, folks, we were just having a bit of fun. Honest. We thought it was perfectly clear.
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http://www.miamitodaynews.com/news/080320/story-viewpoint.shtml